Web Design. Web Platforms. Custom API. Intranet Integration.
Audi of America wanted to open a new channel of communication with their dealers, and the result is Audi Progress. Originally planned to be simply a video embed on their intranet, it is now driven by a full-year editorial calendar, broadcast-quality graphics, and a new episode every two weeks, all delivered on an innovative digital platform designed specifically to meet Audi’s needs.
The Audi Progress site is a secure, no-Flash video delivery platform that condensed what became pages of requirements into a single elegant interface. Surveys, comments, and downloads all sync to time codes in the video and new segments slide in as they play. The analytics show a stunning success – over an 80 percent response rate for every episode and rising.
Link: See Audi Progress live: http:dev.audiprogress.com
Note: This is a development site and may experience downtime.
Produced for VIVA Creative, Rockville, MD