Augmented Reality. Mobile. Gaming. Government.
Working with Alexandria-based RedPeg Marketing, the activate.digital team conceptualized, developed and launched an augmented reality game specially designed to target the National Guard’s audience of 18 to 25-year-olds. Working with the specific branding of the National Guard, we took cutting edge technology and put it to work in a message-driven search and rescue game.
The result was one of the most advanced augmented reality games in existence, allowing players to walk completely around the game area in three dimensions, looking at the gameplay from different perspectives. The game is being featured by Qualcomm as a demonstration of the capabilities of their open-source augmented reality platform.
Produced for Lucid Technologies, Alexandria, VA