Off! is an outdoor brand, and they wanted to remind people of the wonders of the great outdoors. activate.digital worked with Brightline Interactive to develop an immersive experiential tech showcase that was completely off the grid.
Based on the Ladybug cameras used by Google Street View, we built two remote viewing base stations -- one in Virginia and one in Colorado, providing beautiful 360 views. Solar-powered, they returned their video stream via long-range radio and were completely custom-engineered.
Users could take screen captures of what they were seeing and send them to their friends, and a Yahoo! takeover made it one of activate.digital's highest-profile activations to date.
Produced for Brightline Interactive, Alexandria, VA